323 – 329 Central is a contemporary office building that struggles for tenants on the edge of downtown Sarasota. The area to the south comprises Sarasota’s busy downtown core, while just north lies an emerging neighborhood called the Rosemary District. The redevelopment strategy includes minor façade modifications that better present the storefronts and create prominent signage opportunities, which will help transition the tenant mix from office to retail. A new building brand identity – “District R” – will link the building to the Rosemary District. Color treatment and landscape modifications will enhance visibility.